Privacy Policy
1. Introduction
Welcome to Border Optics. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us. This privacy notice describes how we might use your information if you visit our website at apexoptics.com, or otherwise engage with us.
2. Information We Collect
We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, when you participate in activities on the website or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the website, the choices you make and the products and features you use. The personal information we collect may include the following: name, phone number, email address, mailing address, job titles, contact preferences, and other similar information.
3. How We Use Your Information
We use personal information collected via our website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We use the information we collect or receive:
- To facilitate account creation and logon process.
- To post testimonials on our website with your consent.
- To send you marketing and promotional communications.
- To send administrative information to you for business purposes, legal reasons and/or contractual.
- To fulfill and manage your orders, payments, returns, and exchanges.
4. Will Your Information Be Shared?
We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis: Consent, Legitimate Interests, Performance of a Contract, Legal Obligations.
5. How Long We Keep Your Information
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
6. How We Keep Your Information Safe
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information.